So as you know we are massive Goldwell fans here at Elesse hair and Beauty and we thought we’d share some information about the amazing product that is PURE PIGMENTS! Here’s what Goldwell have to say.
@PURE PIGMENTS
@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.
BENEFITS
63% more shine,
on average, than regular hair color1
Boost the color intensity
of your color formula by up to 3 times2
2 times more resistance
to fading3
ENTER AN INFINITE WORLD OF COLOR CREATIVITY
TAKE COLOR EXPERTISE TO THE NEXT LEVEL
The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create
vivid tones and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.
ELUMENATED HAIR COLOR
Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and morphs as light hits it.
THE HD3 COLOR TECHNOLOGY
HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.
